Project Brief
ANGER!!!
The birthday girl's dad needed a shirt that screamed Anger without it being too character oriented. He, too, needed something raw with more of a streetwear vibe. This shirt needed to be one that had never been done or seen before.
mood board
YOU'VE RUINED PIZZA!
YOU'VE RUINED PIZZA!
ANGER!!!
I decided on an upcycled mixed media look. I intentionally cut shards of three different shirts and patched denim fabric to form a full shirt and serged them together with no logical pattern to the viewer, in much the same way that anger is connected to chaos in the world. The Anger character was screen printed on the shirt with an intentional "glitch" in the design to represent the fierce emotion. The quote from the movie gave the custom shirt personality, and DeeHolliday Studios was embroidered on the left chest to conclude the branding.
"I can't always be the rage guy."
- Inside Out 2